T-Hive

Making performance visible:
Strengthening B2B efficiency.

T-hive, part of the Toyota Group, helps clients optimize logistics across warehouses and transportation.

This year, they’re launching a “Wrapped” concept inspired by Spotify, giving clients insights into their year.

Client - T - Hive

Concept

What I did

Storytelling

Brand design

Guided process

The Breif

A year-in-review experience for T-hive, part of the Toyota Group, inspired by Spotify.
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It turns logistics data into a visual, shareable recap of key metrics,
milestones, and achievements for a global, tech-savvy audience.

Core message: “Every simulation, every project, every breakthrough — this is your 2026.”

My vision

Because T-hive wanted the Wrapped experience to feel highly shareable, every scene was designed to work just as effectively as a still frame as it did in motion. A major focus throughout the process was crafting strong “A-ha” moment.

I aimed to create a cooler, slightly unexpected visual feel, something different from what you would typically associate with this type of data-driven experience.